First Half; Jim Rusk, SPLM
This session gives an overview of NX Simulation products, directions, and applications. Simulation tools have become a critical component of the product development process and Siemens PLM is leading the way in offering tools that enable engineers to leverage the technology, increase their efficiencies, and more significantly impact product development.
Second Half; Michael Hallack, Callaway Golf
All technologies born in the Callaway Golf Research and Development building and tested at the Ely Callaway Performance Center are produced with one goal in mind: to help golfers have personal breakthroughs on the course. That could mean hitting more fairways, making the ball stop on the green, breaking par or simply hitting the ball farther, straighter or better than you did yesterday.
In this presentation, key technologies of Callaway Golf equipment will be addressed. Emphasis will be placed on modern developments with some historical background. An overview of the golf equipment research and development process will be presented. Examples of technology applications will include new materials and processes, modeling and simulation, analysis and measurement of impact, shaft design, swing measurement and analysis, acoustics and golf ball design. |